[2022年01月14日]1D0-623テストエンジンお試しセット、1D0-623問題集PDF
最新のCIW 1D0-623のPDFと問題集で（2022）無料試験問題解答
質問 13
A company specialization in Europeriver cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in ocean cruising?
- A. Viral advertising
- B. Banner advertising
- C. Paid advertising
- D. Organic advertising
正解: D
質問 14
Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?
- A. A car manufacturer that makes trucks, sedans and hybrids
- B. A large financial services company providing payroll processing
- C. A circus performance troupe that travels the country
- D. A political campaign for mayor of a large city
正解: B
質問 15
A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:
- A. return on engagement (ROE)
- B. market repositioning
- C. corporate reorganization
- D. executive buy-in.
正解: D
質問 16
Jenn works for a company that sells non-toxic, environmentally friendly cleaning products.She is making a list of content she would like to use in the social media campaign.What content should she create in order to have an impact across multiple social media platforms?
- A. Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work
- B. Several trendy collage images with various filters, an elaborate infographic explaining the chemistry behind their cleaning products and video interviews with various members o( the marketing and sales team
- C. A profile and a cover photo to repurpose across all platforms and a full length video of an infomercial the company recently aired on regional television
- D. A wide variety of images with eye-popping color schemes, infographics similar to their competitors' and a podcast discussing how well their products work
正解: A
質問 17
A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale.
What is the company trying to calculate?
- A. Return on engagement
- B. Return on investment
- C. Follower sentiment
- D. Customer loyalty
正解: A
質問 18
Which of the following is the chief disadvantage to using social media?
- A. In a crisis situation, a company's reputation can be damaged quickly.
- B. A company must establish policies covering social media usage and provide training
- C. A company can lose control of how its corporate logo is used.
- D. You can gather information about what customers want in products.
正解: A
質問 19
The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grewangry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?
- A. Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.
- B. Post responses to the messages, explaining the problem and when it will be resolved.
- C. Remove all postings from their message board and publicly deny the error on the popular social media sites.
- D. Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.
正解: B
質問 20
During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?
- A. Implement, monitor and adjust, listen and analyze.
- B. Define strategies, implement; monitor and adjust; listen and analyze
- C. Implement, monitor and adjust.
- D. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
正解: D
質問 21
A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy's?
- A. A franchise restaurant company with 30 locations.
- B. A gourmet food truck selling upscale sandwiches.
- C. An art gallery selling antique paintings.
- D. A mobile pet grooming service.
正解: C
質問 22
A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?
- A. Start live streaming videos of exercise classes to encourage more people to join.
- B. Hire an outside company to take over customer communications on current social media platforms.
- C. Focus on analytic data from their current platforms to identify the customer preferences and demographics.
- D. Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.
正解: D
質問 23
Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?
- A. Promotion, sharing, and engagement
- B. Reach, relevance, and resonance.
- C. The 80/20 rule
- D. The 90/9/1 rule.
正解: A
質問 24
Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads.
What information do you need to calculate the cost-per-click of the campaign?
- A. Employee compensation, cost of goods sold and pay-per-click fee.
- B. Total budget amount, pay-per-click fee and total clicks made.
- C. Graphic design cost, membership fee. pay-per-click fee and total clicks made.
- D. E-commerce site listing fees. Wet* site development costs and pay-per-click fees.
正解: B
質問 25
What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?
- A. Conversion attribution
- B. Click-through rates
- C. Cost per click
- D. Total revenue earned
正解: B
質問 26
The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference What would be the best strategy to attract the largest number of customers to the signing?
- A. Schedule an event on Facebook.
- B. Post images from the novels to Pinterest
- C. Share videos of previous signings on YouTube.
- D. Update their biographies on Linkedin
正解: C
質問 27
Jared has been assigned to review the company's social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee's personal social media usage guidelines. Why is it important to include personal social media usage guidelines?
- A. Personal social media usage would not provide transparency.
- B. Competitors may recruit employees who are vocal about the company through their personal social media usage
- C. Privacy laws prohibit a company from issuing guidelines regarding personal social media usage.
- D. Personal social media usage can have a negative impact on the company's reputation.
正解: D
質問 28
A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?
- A. Evaluation and interpretation
- B. Target data preprocessing
- C. Data mining and patterning
- D. Data transformation
正解: B
質問 29
Stuart is the social media risk manager for an international drone enthusiasts association. He has noticed various chapters around the world using images and copyrighted materials. What shouldStuart do to ensure the association's social media sites are in compliance with the various legal regulations internationally?
- A. File a lawsuit against the users for posting copyrighted materials on his site.
- B. Contact the owners of the copyrighted materials and request a fee to remove the materials from the sites.
- C. Require users to accept a terms-of-use license and privacy policy before they can post any content
- D. mail the users and request they show permission they are allowed to use the materials.
正解: C
質問 30
Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings.When he creates a social media posting, which of the following messages would be an effective call to action?
- A. Share this with all of your friends
- B. Watch this video compilation to see what services we have to offer.
- C. Schedule a video shoot today, to receive a 10% discount
- D. Message me for details
正解: C
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