無料でゲット！2023年最新のに更新されたAdobe AD0-E559試験問題と解答
AD0-E559問題集PDFとテストエンジン試験問題
質問 # 14
A marketer decided to check the activity log of a person but does not find any activities as displayed below:
What is the reason the Activity Log tab is empty?
- A. The person activity Is filtered.
- B. The lead is anonymous.
- C. The activity log was exported by an API and is now empty
正解：A
解説：
Explanation
The reason the Activity Log tab is empty is that the person activity is filtered. This can happen when a filter is applied to the activity log, such as by date range, activity type, primary attribute, etc. To see all activities for a person, the filter should be cleared or adjusted. The activity log would not be exported by an API or emptied by an anonymous lead.
質問 # 15
There is a need to configure a Trigger based Smart Campaign that scores a 'Person' when at least five tracked webpages have been visited in a 24 hour window.
With the use of the 'Visits Web Page" Trigger, how would this be achieved?
- A. Alongside the Trigger, include a Filter' to the Smart List of Visited Web Page', with Date of Activity' and Visits Web Page' Constraints.
- B. Add the Min. Number of Times' and Date of Activity" Constraints to the existing Visits Web Page' Trigger.
- C. Edit the Qualification Rules' of the Smart Campaign to be set as once every one day.
正解：B
解説：
Explanation
To configure a trigger-based smart campaign that scores a person when at least five tracked webpages have been visited in a 24 hour window, he would add the Min. Number of Times and Date of Activity constraints to the existing Visits Web Page trigger. The Min. Number of Times constraint allows him to specify how many times a person must visit a webpage to qualify for the campaign, and the Date of Activity constraint allows him to specify the time frame for the visits. Editing the Qualification Rules or adding a filter will not achieve the desired result.
質問 # 16
Rocky is in the process of sending an email from Adobe Marketo Engage for the first time.
What two QA (quality assurance checks) would he perform on the email before it is launched? (Choose two.)
- A. Ensure the right Tokens are used and default values are set.
- B. Ensure the unsubscribe link is not used.
- C. Ensure there are HTML and Text versions of the email.
- D. Ensure that Marketing Suspended records have been added to the target audience
正解：A、C
解説：
Explanation
Two QA checks that Rocky would perform on the email before it is launched are to ensure the right tokens are used and default values are set and to ensure there are HTML and text versions of the email. These checks will help Rocky avoid errors or blank spaces in his email content and ensure that his email can be viewed by different email clients and devices. Ensuring that marketing suspended records have been added to the target audience or ensuring that the unsubscribe link is not used are not QA checks for the email, as they do not affect its appearance or functionality
質問 # 17
An Adobe Marketo Engage expert works for Desserts4You and has created a segmentation to help with email campaigns.
Dynamic content is being used in the email blast and is segmented based on dessert preferences. Specific messaging has been created for each dessert segment.
There are three records in the database. Miri likes apple pie and sticky toffee pudding. Jacinda likes tiramisu and apple pie. Indira likes sticky toffee pudding.
What message will each person receive?
- A. Miri will receive an email with both apple pie and sticky toffee pudding messaging. Jacinda will receive an email with tiramisu and apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.
- B. Miri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu messaging. Indira will receive an email with sticky toffee pudding messaging.
- C. Miri will receive an email with sticky toffee pudding messaging. Jacinda will receive an email with apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.
正解：B
解説：
Explanation
Miri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu messaging.
Indira will receive an email with sticky toffee pudding messaging. This is because the segmentation is based on dessert preferences, and each segment has only one dessert assigned to it. Therefore, each person will receive the message that corresponds to their first dessert preference in alphabetical order. For example, Miri likes apple pie and sticky toffee pudding, but apple pie comes before sticky toffee pudding in alphabetical order, so she will receive the apple pie message. The other options are incorrect because they do not follow this logic
質問 # 18
Ajay has joined as the Adobe Marketo Engage Administrator for ACMEWorld theme park. He would like a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months. Also, he wants to know who updated the Webinar registration landing page in the last month.
Where would Ajay find these details?
- A. Use Audit Trail
- B. View Lead Activity
- C. Check User Login History
正解：A
解説：
Explanation
To find a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months, Ajay can use Audit Trail. Audit Trail is a feature that tracks all user activities within an Adobe Marketo Engage instance, such as creating, updating, or deleting programs, assets, fields, users, roles, etc. Audit Trail also shows who updated the Webinar registration landing page in the last month by filtering by user name, date range, and activity type.
質問 # 19
A smart list consists of a 'Was Sent Email' filter with Email is any' and 'Date of Activity in past 1 year' constraints.
Why would a person not appear on this smart list?
- A. The person unsubscribed from the email they received last month.
- B. The email sent to the person last week bounced.
- C. The person was last sent an email 6 months ago.
正解：B
解説：
Explanation
A person would not appear on this smart list if the email sent to them last week bounced. This is because a bounced email is not considered as a sent email in Adobe Marketo Engage. Therefore, the person would not meet the criteria of the Was Sent Email filter and would be excluded from the smart list. The person would appear on the smart list if they were last sent an email 6 months ago or if they unsubscribed from the email they received last month, as long as they met the date of activity constraint
質問 # 20
An Adobe Marketo Engage user created a form in Design Studio rather than within a program in Marketing Activities.
According to best practices, what is a reason for creating a form in Design Studio?
- A. The form can be shared across workspaces
- B. There are more design options for the form's layout
- C. The form can be used across multiple programs
正解：C
解説：
Explanation
A reason for creating a form in Design Studio rather than within a program in Marketing Activities is that the form can be used across multiple programs. This allows for reusability and consistency of forms. Creating a form in Design Studio does not offer more design options or enable sharing across workspaces
質問 # 21
Michael manages the Adobe Marketo Engage instance for his company. In order to ensure that each regional team can view and edit only their own programs, Michael has implemented Workspaces. The team recently hired an intern in the Asia Pacific Japan (APJ) region who will be responsible for cloning and preparing programs for launch, working strictly within the APJ Workspace. Custom Roles have not been set up in their Adobe Marketo Engage instance.
What is one step Michael must take in order to limit the intern's access to work strictly to the APJ Workspace?
- A. Create a Role for the intern that grants permissions only for the APJ Workspace.
- B. Create a Role for the intern that grants permissions only for the APJ Partition.
- C. Create a User for the intern that grants access only to the APJ Workspace.
正解：C
解説：
Explanation
To limit the intern's access to work strictly to the APJ Workspace, Michael must create a User for the intern that grants access only to the APJ Workspace. This can be done by selecting the APJ Workspace from the Workspaces drop-down menu when creating the User. The User will then only be able to view and edit programs and assets within that Workspace.
質問 # 22
A business practitioner is building a Center of Excellence' workspace in their Adobe Marketo Engage Instance to house their best practice landing page and email templates. They would like to build and store these assets in this workspace in the Design Studio and share them across all workspaces in the Adobe Marketo Engage instance.
What does the business practitioner need to do in order to share these assets across all workspaces?
- A. Clone them to the Design Studio of the other desired workspaces.
- B. Put them inside a folder and share that folder with the other desired workspaces.
- C. Approve them and they will automatically be shared with all other workspaces.
正解：B
解説：
Explanation
To share landing page and email templates across all workspaces in the Adobe Marketo Engage instance, the business practitioner needs to put them inside a folder and share that folder with the other desired workspaces.
This can be done by right-clicking on the folder in Design Studio and selecting Share Folder. Then, the business practitioner can select which workspaces to share the folder with and what permissions to grant them
質問 # 23
Keeghan consistently monitors new names that are created in his Adobe Marketo Engage instance. His people performance report shows that there were 100 new leads created yesterday. He asked his team if they could confirm where the leads came from but unfortunately they did not know. There are no operational programs tracking and setting person source in the instance.
Which field can Keeghan check to give him some indication of where the leads came from?
- A. Acquisition Program
- B. Lead Source
- C. Original Source Info
正解：C
解説：
Explanation
A field that can give some indication of where the leads came from is Original Source Info. This is a system-managed field that captures the first known referrer URL for a person. It can helpidentify the source of web traffic that led to the person's creation in the database. Lead Source and Acquisition Program are not system-managed fields and may not be populated or accurate for all leads
質問 # 24
A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.
Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap.
When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?
- A. The marketer can generate the report straight away as RCE updates in real time.
- B. The marketer should wait 24 hours for the updated period cost to be reflected in RCE.
- C. The marketer should calculate this manually, as the updated period cost will not be reflected in RCE.
正解：B
解説：
Explanation
The marketer should wait 24 hours for the updated period cost to be reflected in RCE. This is because RCE data is refreshed once a day, usually at night. Therefore, any changes made to the period cost or other program attributes will not be visible in RCE until the next day. RCE does not update in real time, and the updated period cost will be reflected in RCE eventually.
質問 # 25
Michael has instituted a new program naming convention for his Marketo instance. It instructs his users to begin each program name with an abbreviation indicating which channel the program belongs to. For example, programs of the Webinar channel are designated to begin with the 'WBN' abbreviation. Michael has ensured all existing program names have been updated to adhere to this new naming convention.
Moving forward, how would Michael monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention?
- A. In Marketing Activities, search for 'WBN' and filter results to only Include Event programs.
- B. Use Audit Trail and filter by Asset Type and Actions.
- C. Create a Program Performance report and filter by Channel = Webinar.
正解：C
解説：
Explanation
Michael would monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention by creating a Program Performance report and filtering by Channel = Webinar. This report type shows metrics such as new names, success, cost per success, etc. for each program in a selected channel or folder. Michael can scan through the program names and identify any programs that do not start with
'WBN' as per his naming convention. Searching for 'WBN' in Marketing Activities or using Audit Trail will not help Michael find programs that do not follow his naming convention.
質問 # 26
A marketer would like lo set a person to Email Invalid if they have three soft bounces within the last 90 days.
They would like this to happen automatically and instantaneously after the third soft bounce.
What would the smart list section of their data management smart campaign look like?
- A.
- B.
- C.
正解：C
解説：
Explanation
Option C is the correct smart list section for their data management smart campaign. This option uses the Visits Web Page trigger with the Min. Number of Times constraint set to 3 and the Date of Activity constraint set to in past 90 days. This will ensure that only people who have visited any web page at least three times within the last 90 days will qualify for the campaign. Option A uses filters instead of triggers, which means that it will not run automatically and instantaneously. Option B uses an incorrect filter logic, which means that it will not require three web page visits within 90 days
質問 # 27
Kelsey is building a consent management program. As part of the program build, Kelsey has built a smart campaign that will update a person's record with the opt-in date in the flow when their Marketing Opt-in changes to True. She has set up the following trigger campaign.
There are no other triggers or filters in the smart list in the smart campaign.
Will the campaign process all leads who have a Marketing Opt-in value of True?
- A. Yes, the campaign will process new and existing leads regardless of source (i.e., webform fill out. list import. CRM, etc.)
- B. No, the campaign will process only existing leads but not new leads.
- C. No, the campaign will only process web form fill out leads but not leads from a list import.
正解：C
解説：
Explanation
The campaign will only process web form fill out leads but not leads from a list import. This is because the trigger "Data Value Changes" only fires when a person fills out a form, clicks a link in an email, or visits a web page with Munchkin tracking code. It does not fire when a person is created or updated by a list import, API call, CRM sync, or manual change. Therefore, only leads who fill out a form and change their Marketing Opt-in value to True will qualify for the campaign
質問 # 28
Rishi has identified a particular person that Adobe Marketo Engage consistently and repeatedly excludes from email sends. This issue persists even when the person qualifies for the smart list, even when Rishi marks the email operational, and even when Rishi turns off communication limits.
What are two fields on the persons record that have the power to prevent email sends to this extent? (Choose two.)
- A. Unsubscribed
- B. Email Invalid
- C. Email Address
- D. Marketing Suspended
正解：A、B
解説：
Explanation
Two fields on the person's record that have the power to prevent email sends to this extent are Unsubscribed and Email Invalid. Unsubscribed is a field that indicates whether a person has opted out of receiving marketing emails. If this field is set to True, Marketo Engage will not send any non-operational emails to that person.
Email Invalid is a field that indicates whether a person's email address is valid or not. If this field is set to True, Marketo Engage will not send any emails (operational or non-operational) to that person. Marketing Suspended and Email Address do not have the same effect as Unsubscribed and Email Invalid.
質問 # 29
The Acme Case Study program contains the following assets and campaigns:
The A - Downloaded smart campaign contains the following trigger:
The A - Downloaded smart campaign contains the following flow steps:
A new person fills out the Content Form, which is embedded on the website. How will the acquisition program be captured for the person?
- A. The program contains no mechanism to set the acquisition program for the person.
- B. The Content Form is local to this program, so the program is automatically set as the acquisition program.
- C. The Change Program Status flow step sets program membership and thus sets It as the acquisition program.
正解：B
解説：
Explanation
The acquisition program will be captured for the person automatically because the Content Form is local to this program. This is because Adobe Marketo Engage automatically sets the acquisition program for a person when they fill out a form that is local to a program for the first time. The Change Program Status flow step does not set program membership or acquisition program, but only changes the status of an existing member. The program does not contain any other mechanism to set the acquisition program for the person.
質問 # 30
Review the flow step from a smart campaign:
Which email will a person receive who has opened Email 1, but not Email 2?
- A. They will receive Reminder 1.
- B. They will receive no email.
- C. They will receive Email 2.
正解：C
解説：
Explanation
The person will receive Email 2. This is because the flow step uses the "If Not Opened Email" choice with Email 1 as the constraint. This means that if a person has not opened Email 1, they will receive Email 2. If a person has opened Email 1, they will receive Reminder 1. If a person has opened both Email 1 and Email 2, they will receive no email.
質問 # 31
Bhaskar has implemented a new naming convention that calls for users to include PRODI, PR0D2, PROD3, or MULTI. These are to indicate which product line(s) the program is related to.
What is one new benefit Bhaskar will gain by implementing this new naming convention?
- A. Bhaskar will be able to create product-specific nurtures.
- B. Bhaskar will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint.
- C. Bhaskar will be able to create product-specific dynamic content.
正解：B
解説：
Explanation
One new benefit Bhaskar will gain by implementing this new naming convention is that he will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint. This will help him score leads based on their engagement with different product lines across different programs. For example, he can create a trigger that fires when Program Status is Changed and Program Name contains PROD1, and then add a flow step that increases the score for PROD1 by a certain amount. Creating product-specific dynamic content or nurtures does not require this naming convention.
質問 # 32
A marketer is building a new program. One of the emails he created is no longer needed so he tries to unapprove the email and delete it.
When unapproving the email the following error message appears.
How can he find out where the email is still being used?
- A. In the Audit Trail of the Admin screen
- B. In the Used By page of the program
- C. In the Used By tab of the email
正解：C
解説：
Explanation
To find out where the email is still being used, he can use the Used By tab of the email. This tab shows all the places where the email is referenced, such as smart campaigns, programs, snippets, etc. He can then remove or replace the email from those places before unapprovingand deleting it. The Audit Trail and the Used By page of the program will not show where the email is being used
質問 # 33
David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources -- not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.
What two fields would David use for this purpose? (Choose two.)
- A. Original Source Type
- B. Person Source
- C. Acquisition Program
- D. Registration Source Type
正解：A、B
解説：
Explanation
Two fields that David would use for this purpose are Person Source and Original Source Type. These are system-managed fields that capture information about how a person was created in the database. Person Source indicates which channel or method was used to create the person, such as Web Service API, List Import, Sales Insight, etc. Original Source Type indicates which type of source was used to create the person, such as Web Page Visit, Web Form Fillout, Sales Generated, etc. These fields can give David a high-level view of the lead sources without relying on user input or smart campaign logic. Registration Source Type and Acquisition Program are not system-managed fields and may not be populated or accurate for all leads.
質問 # 34
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検証済みのAD0-E559テスト問題集と解答で正確な52問題と解答あります：https://jp.fast2test.com/AD0-E559-premium-file.html