
最新 [2024年01月15日]Adobe AD7-E601試験練習でテストの素晴らしい結果を出そう
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Adobe AD7-E601 認定試験の出題範囲:
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| トピック 2 |
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| トピック 3 |
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| トピック 4 |
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| トピック 5 |
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質問 # 19
A company is collecting data where the source data is not automatically hashed. According to data privacy policies, the data must be hashed to all destinations when exporting any data.
What must the engineer select to correctly send the data?
- A. Transform Data
- B. Apply Transformation
- C. Enable Hashing
正解:C
解説:
Explanation
The correct answer is B because it matches the requirement given in the question. The engineer must select
"Enable Hashing" to hash the data according to data privacy policies when exporting any data. The other options do not apply hashing or are not available for destinationexport.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang
質問 # 20
After mapping a segment to an external destination, the user notices in the dataflow run tab that some of the identities have been excluded.
What are two things that could cause this issue? (Choose two.)
- A. Some identities were not recognized by the destination
- B. Some identities were missing attributes
- C. Some identities were not meeting consent policies
- D. Some identities were not enabled for activation
正解:A、C
解説:
Explanation
These are two possible reasons why some identities have been excluded after mapping a segment to an external destination. Some identities were not recognized by the destination means that there was no matching identifier between AEP and the destination system. For example, if AEP sends email addresses as identifiers but the destination system expects phone numbers as identifiers, then there will be no match and those identities will be excluded. Some identities were not meeting consent policies means that there was a violation of data usage governance rules based on data labels and marketing actions. For example, if AEP sends PII data as part of a segment but the destination system is not authorized to use PII data for personalization purposes, then those identities will be excluded. References: : Identity Mapping Overview : Data Usage Governance Overview
質問 # 21
A real-time CDP Email destination requires a hashed email address as part of the File export. The Profile is set up with an email address in plaintext.
Which selection should the engineer choose to set up the destination?
- A. Map to Email
- B. Apply transformation
- C. Pre encrypt data
正解:C
解説:
Explanation
The correct answer is B because it matches the requirement given in the question. The engineer needs to select
"Enable Hashing" to hash the email address as part of the File export. The other options do not apply hashing or are not available for destination export.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang
質問 # 22
A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?
- A. Count functions
- B. Analytical functions
- C. Aggregation functions
正解:B
解説:
Explanation
Analytical functions are functions that allow users to perform complex calculations on data within a segment definition. For example, users can use analytical functions to calculate averages, sums, counts, ranks, percentiles, and more. Analytical functions can help users create more advanced segments based on derived metrics or attributes. References: : Analytical Functions Overview
質問 # 23
A clothing company is based in Canada. A marketer at the company wants to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days. The marketer wants to send out the campaign on August 1.
The company sells the following summer products:
* Sandals
* Swimwear
* T-shirts
* Shorts
The available attributes are: customer_hobbies email opt in
The available events are:
producLbrowse
product_category
itemjd
How should the marketer configure this campaign?
- A. For events select:
product.browse = last 90 days
product.category = Sandals. Swimwear, Tshirts, Shorts
Save the segment and schedule the export for 7/31 - B. For attributes select: email opt in = YES
For events select:
product.browse = last 90 days
product.category = Sandals, Swimwear, Tshirts, Shorts
Save the segment and schedule the export for 7/31
For attributes select: email opt in = NO - C. For events select:
item_id = 1221
product_category = Sandals, Swimwear, Tshirts, Shorts
Save the segment and schedule the export for 7/31 - D. For attributes select: email opt in = YES
For events select:
product.browse = last 90 days
producLcategory = sandals, swimwear, tshlrts. shorts
Save the segment and schedule the export for 8/1
For attributes select: email opt in = YES
正解:B
解説:
Explanation
This is the most appropriate workflow to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days. By selecting email opt in = YES as an attribute, the company can filter out customers who have not consented to receive email communications. By selecting product.browse = last 90 days and product.category = Sandals, Swimwear, Tshirts, Shorts as events, the company can capture customers who have shown interest in summer products recently. By saving the segment and scheduling the export for 7/31, the company can ensure that the segment is up to date and ready to be sent out on August 1. References: : Create a Segment : Schedule Segment Export
質問 # 24
A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data:
Company Existing Profile Data:
* companyEmail: [email protected]
* fName: Celeste
* IName: Brown-Smith
* officePhone: 555-555-7787
* mobilePhone: 555-555-1212
* companyName: Blue Widget Company
* companyPosition: Manager
Data From Web Form Submitted:
* companyEmail: [email protected]
* fName: Celeste
* IName: Brown-Smith
* officePhone: 555-555-7700
* mobilePhone: 555-555-1212
* companyName: Blue Widget Company
* companyPosition: Director
Assume deduplication by the composite key companyEmail + IName + mobilePhone and the new web form data supersedes current data.
Which entry will the export file contain?
- A. companyEmail, mobilePhone, Iname, fname, companyName, companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Manager. 555-555-7787
- B. companyEmail, mobilePhone, Iname, fname, companyName. companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste. Blue Widget Company, Director, 555-555-7700
- C. companyEmail, mobilePhone, Iname, (name, companyName, companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Director, 555-555-7700 [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company. Manager. 555-555-7787
正解:B
解説:
Explanation
The correct answer is B because it matches the outcome of deduplication enabled on the composite key companyEmail + IName + mobilePhone. The destination file will only include one customer record per composite key, and it will choose the record with the latest data if there is a conflict. In this case, Customer 2 has a newer officePhone number than Customer 1, so Customer 2 will be included in the destination file and Customer 1 will be excluded.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang
質問 # 25
The Profile is set up with the following attributes:
* EmaiLaddress
* firstName
* lastName
* CRM_id
Some customers do not provide email addresses, and some addresses may be duplicate with different CRM id's. The client wants a file to be sent to Email provider so that customers can be sent a promotional email.
Which option should the engineer choose to make sure that only a single record per email address is sent?
- A. Set up deduplication by the key EmaiLaddress and mark it as Mandatory
- B. Set up deduplication by the composite key EmaiLaddress + lastName and mark it as Mandatory
- C. Set up deduplication by the composite key EmaiLaddress + CRMJd and mark It as Mandatory
- D. Set up deduplication by the composite key EmaiLaddress + firstName
正解:A
解説:
Explanation
The correct answer is C because it matches the requirement given in the question. The engineer needs to set up deduplication by the key EmailAddress and mark it as Mandatory to make sure that only a single record per email address is sent. The other options do not ensure uniqueness or are not valid keys for deduplication.
References:
https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en
質問 # 26
A company wants to create a new segment of current customers to advertise to them through Google's Display Network to encourage them to download an exclusive white paper. The company wants to limit this segment to only include customers after they have watched one video from the company's gated knowledge center, and who have contracts that expire in 3 months.
The company has mar-tech tools and services with which they track and communicate with clients:
* Adobe Analytics
* Adobe Experience Platform
* Adobe Campaign Standard
* Adobe Experience Manager
* CRM
* Google Adwords Account
Which steps should the company take to advertise?
- A. Onboard the CRM data into the AEP dataset
Create a segment in Analytics that matches the business requirements and send to AEP dataset Share the segment with Google Adwords - B. Onboard the CRM data Into the AEP dataset
Create a segment in AEP-CDP that matches the business requirements
Share the segment with Google Adwords - C. Onboard the CRM data into Adobe Analytics
Create a segment in AEP-CDP that matches the business requirements
Share the segment with Google Adwords
正解:B
解説:
Explanation
This is the most effective workflow to create a new segment of current customers to advertise to them through Google's Display Network to encourage them to download an exclusive white paper. By onboarding CRM data into AEP dataset, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating asegment in AEP-CDP that matches the business requirements, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment with Google Adwords, the company can activate their segment across multiple channels, such as Google's Display Network. References:: Onboard Data into Platform : Create a Segment : Share Segments with Destinations
質問 # 27
A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?
- A. Count functions
- B. Analytical functions
- C. Aggregation functions
正解:B
解説:
Explanation
Analytical functions are functions that allow users to perform complex calculations on data within a segment definition. For example, users can use analytical functions to calculate averages, sums, counts, ranks, percentiles, and more. Analytical functions can help users create more advanced segments based on derived metrics or attributes. References: : Analytical Functions Overview
質問 # 28
A B2B company wants to send out an email or text invitation to their exclusive new product webinar to current clients who have viewed their new products web page within their customer only portal and have opted into receiving communications.
Which data fields should be sent to the destination?
- A. Name
Email Address
New Product Page Viewed Flag - B. Name
Email Address
Opt In Flag for Emails - C. Name
Mobile Phone Number
Opt In Flag for Texts - D. Name
Mobile Phone Number
Email Address
正解:D
解説:
Explanation
The correct answer is D because it matches the requirement given in the question. The customer wants to send out an email or text invitation, so they need to send the Name, Mobile Phone Number, and Email Address data fields to the destination. The other options do not include all of these data fields or are irrelevant for sending an invitation.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang
質問 # 29
A user wants to target customers who have browsed the products.com website in the last 30 days.
The available attributes are: Last_Website_Browse
Last_App_Browse Last_Activity
The available events are:
Website.Browse
App.Browse
Where can the user define time parameters for the segment?
- A. In the attribute rLast.Website_Browse" or the event rWebsite_Browse"
- B. In the destination schedule Ul
- C. In the attribute "LasLWebsite.Browse" only
- D. In the attribute 'Last.Activity" or the 'App.Browse'' event
正解:A
解説:
Explanation
The correct answer is D because it matches the scenario given in the question. The user can define time parameters for the segment in the attribute "Last_Website_Browse" or the event "Website_Browse". The other options do not allow the user to specify the time frame of 30 days.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/segmentation/segment-builder-g
質問 # 30
A customer is bringing in data through the following AEP Source Connectors:
* HTTP Sink Connector via streaming for transaction data
* S3 Connector for their batch Profile data coming from a Data Lake
Which segmentation evaluation is allowed9
- A. Batch evaluation for all segment definitions
- B. Streaming evaluation for all segment definitions
- C. Streaming or Batch evaluation depending on the segment definition
- D. Combination of Batch segments evaluation depending on the segment definition
正解:C
解説:
Explanation
This is the correct answer because AEP allows users to choose between streaming or batch evaluation for their segments depending on their segment definition and data sources. Streaming evaluation is available for segments that use streaming data sources, such as HTTP Sink Connector or Adobe Analytics Connector, and do not use any batch-only features, such as time windows or derived attributes. Batch evaluation is available for segments that use batch data sources, such as S3 Connector or FTP Connector, or use any batch-only features. Users can also switch between streaming and batch evaluation modes for their segments if they meet certain criteria. References: : Segment Evaluation
質問 # 31
A destination segment export is set up to send data to an email provider with the default file name. The receiving team asks for the file name to be modified to be more descriptive.
Which three options can the engineer add? (Choose three.)
- A. Custom Text
- B. Data Attribute
- C. Counter Variable
- D. Date and Time
- E. Segment Name
正解:A、C、D
解説:
Explanation
The correct answers are A, B, and C because they are valid options that can be added to modify the file name.
The engineer can add date and time, counter variable, or custom text to make the file name more descriptive.
The other options are not available or relevant for modifying the file name.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang
質問 # 32
A global retailer wants to send promotional discount offers to the following:
Existing customers who are:
* Within 50 miles of their nearest store
* Have made one of the following:
* Visits to the website more than 3 times in the last 2 weeks
* Purchase of items worth more than $200 in the last 2 months
* Have high propensity to purchase
This offer will be sent via SMS if the customer has subscribed to SMS. Otherwise, the offer will be sent via email.
They have made the following digital investment:
* Adobe Experience Platform
* Adobe Audience Manager
* Adobe Analytics
* Adobe Campaign
* Adobe Target
* Adobe Advertising Cloud
* CRM
Which steps should the retailer take to meet the requirement?
- A. 1. Onboard CRM data into AEP
2. Create Adobe Analytics source connection In AEP
3. Share AEP data with AAM
4. Use Look-Alike Modeling in AAM to create the segment
5. Share segment with Target and Campaign - B. 1. Onboard CRM data into AEP
2. Create Adobe Analytics and AAM source connection in AEP
3. Create segment in Adobe Target for visitors with high propensity score to purchase
4. Import segment in AEP and combine with web visits, distance from store, and purchase order data attributes
5. Share segment with Adobe Advertising Cloud - C. 1. Onboard CRM data into AEP
2. Create segment in Adobe Target for visitors with high propensity score to purchase
3. Import segment in AEP and combine with web visits, distance from store, and purchase order data attributes
4. Share segment across Adobe Experience Cloud - D. 1. Onboard CRM data into AEP
2. Create Adobe Analytics source connection In AEP
3. Build and deploy a propensity score model in data science workspace
4. Create segment in AEP using the propensity score, web visits, distance from store, and purchase order data attributes
5. Share segment with Adobe Campaign
正解:C
解説:
Explanation
This is the most suitable workflow to send personalized offers to existing customers who are within 50 miles of their nearest store, have made one of the following: visits to the website more than 3 times in the last 2 weeks, purchase of items worth more than $200 in the last 2 months,or have high propensity to purchase. By onboarding CRM data into AEP, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating a segment in Adobe Target for visitors with high propensity score to purchase, the company can use the personalization capabilities of Adobe Target to predict the likelihood of customers to purchase based on their profile and behavior data. By importing the segment in AEP and combining it with web visits, distance from store, and purchase order data attributes, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment across Adobe Experience Cloud, the company can activate their segment across multiple channels, such as email, Google Display Ads, Facebook, and personalization.
References: : Onboard Data into Platform : Create a Segment in Adobe Target : Create a Segment : Share Segments with Destinations
質問 # 33
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正真正銘のベスト資料AD7-E601オンライン練習試験:https://jp.fast2test.com/AD7-E601-premium-file.html