A Data 360 Consultant wants to grant a user in Data 360 the ability to view and create segments and activations, but not allow them to modify data model mappings or identity resolution rules. Following the principle of least privilege, which standard permission set should the consultant assign to them?

• A. Data 360 Activation Specialist
• B. Data 360 Activation Manager
• C. Data 360 Architect
• D. Data 360 User

A global ecommerce brand tasks a Data 360 Consultant with resolving duplicate customer records originating from a web portal, a mobile app, and a physical point-of-sale system. The goal is to ensure that a customer is recognized as the same individual across all three sources to provide a consistent service experience. Which feature should the consultant configure to achieve this outcome?

• A. Partitioning strategies to separate data based on the original source system
• B. Data transform logic to normalize naming conventions during the ingestion process
• C. Matching rules within the Identity Resolution settings to link source records
• D. Streaming insights to detect real-time changes in customer contact information

Which statement about Data 360 ' s Web and Mobile Application Connector is true?

• A. Any data streams associated with the connector will be automatically deleted upon deleting the app from Data 360 Setup.
• B. The Tenant Specific Endpoint is auto-generated in Data 360 when setting the connector.
• C. The connector schema can be updated to delete an existing field.
• D. A standard schema containing event, profile, and transaction data is created at the time the connector is configured.

A financial services firm specializing in wealth management contacts a Data 360 Consultant with an Identity Resolution request. The company wants to enhance its strategy to better manage individual client profiles within family portfolios.
Family members often share addresses and sometimes phone numbers but have distinct investment preferences and financial goals. The firm aims to avoid blending individual family profiles into a single unified profile to maintain personalized service and accurate financial advice.
Which Identity Resolution strategy should the consultant put in place?

• A. Configure a single match rule based on contact phone number.
• B. Include a match rule that incorporates match on individual and contact point attributes.
• C. Configure a single match rule with a single connected contact point based on address.
• D. Use multiple contact points without individual attributes in the match rules.