Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

• A. Provider Category report
• B. Provider Exchange report
• C. Site Hits report
• D. Schedule Hits report
• E. Provider Inventory report

Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

• A. Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
• B. Create a Dynamic Synchronous container to support the transfer of data.
• C. It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
• D. Manually enter the pixel required for sending campaign data to the partner.
• E. Configure custom parameters to deliver data to the media execution partner

解説: (Fast2test メンバーにのみ表示されます)

Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

• A. Unsampled reports can be recorded as snapshots, and sampled reports cannot.
• B. Unsampled reports can be emailed automatically to users, and sampled reports cannot.
• C. Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
• D. Sampled reports can be run on smaller audience sizes than unsampled reports.

Identify three environments where you can successfully execute ID swaps from. (Choose three.)

• A. Native apps using BlueKai SDKs without web view
• B. Hybrid apps using a web view
• C. Desktop and mobile web sites
• D. Native apps using BlueKai SDKs using web view
• E. OTT box without web view

What is a BlueKai Mobile Statistical ID?

• A. A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
• B. The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
• C. The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
  When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
• D. A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
• E. A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.